Job DESCRIPTION - Drayton Manor Theme Park

Job Description
Job Title:
Marketing Coordinator
Reporting To: Marketing Manager
Grade/Salary Band: £18,000
Benefits:
Job Summary
Manage the day-to-day running of the office whilst supporting the team in all areas. Responsible for monitoring and
maintaining the company website and social media platforms in line with plan set by the digital marketing officer and for
the department’s budget and PR activities as set by the marketing manager. Maintain the departments overall marketing
plan ensuring that this is communicated across the business.
Key Duties & Responsibilities
To assist the marketing manager and department on a daily basis which includes:

Assist with promotional activities within the park and hotel

Assist the marketing manager on a daily basis

Social media monitoring as per the social media strategy set by the marketing manager/digital marketing officer
including but not limited to Twitter, Facebook, Instagram and Vine

Monitoring of the department’s budget as set by the marketing manager

Collate all information for the company’s newsletter on a bi-monthly basis, write and manage production.

Management of office administration including, but not limited to, minute taking, purchase order management, print
management, meeting bookings and management of department filing and communication to other departments

Help monitor and maintain the company websites across the business

Research across the industry to feedback to the team on a regular basis

Management of literature within the park and hotel on an ongoing basis

Maintain and develop the department’s event/marketing calendar to include PR events and visits ensuring that this is
communicated across the business.

Maintain and organise PR rota across the park and hotel and ensure all requirements are fulfilled for each project.

Ensure that all PR is attributed to specific marketing plans and tickets are sourced where needed.

Any other duties as and when required
COMPETENCIES
Communication
Team Working
Self-Management
Integrity
Impact & Influence
Attention to Detail
Resilience
Developing Staff
YES
YES
Business Decision Making
YES
YES
Adaptability
YES
YES
Business Results Focus
YES
NO
Leadership
SKILLS & QUALIFICATIONS
NO
YES
Problem Solving
Building & Maintaining Relationships
YES
YES
Networking Activity
NO
NO
Team Building
ESSENTIAL
YES
YES
DESIRABLE
Accredited Qualifications
Excellent communication skills
Good understanding of all digital
platforms including social media
Non-Accredited
Skills, Knowledge & Experience
Creative
Excellent organisational skills
Good teamworking skills
RESPONSIBILITIES
People
Financial
Use & Care of Equipment
Extent
Experience within a marketing department
Health & Safety
General Conditions
Self and working environment